I am a Microsoft Action Pack Subscriber, which basically means for a small annual fee, I get full licenses to use pretty much everything Microsoft produce, software and operating system-wise they make. Plus you get exclusive beta tests of new software, as well as early looks at some of their future software plans.
The idea behind it is simply to make sure people out there selling Microsoft software is well versed and placed to recommend the product as they are currently using it.
You get quarterly updates of software and sales literature, as well as update emails from them.
Now this isnt a sales pitch for their software, but rather to use their online service (and who doesnt use online services these days) you need to have a Hotmail account. This isnt a problem for me as Ive had a hotmail account for years, back in the days before .co.uk, as my Hotmail account is .com! But oddly despite Microsoft's best intentions, Hotmail still identifies emails from Microsoft as being Spam, and puts everything in the spam folder. I have the option set up so it catches the most obvious emails.
So Microsoft's own weapon against Spam is actually catching its own emails to its sales force and partners. Does Microsoft actually know this?
In an effort to find out why, I will be sending a copy of this email to the Microsoft marketing people, and will post their reply to this very blog.
Im expecting a standard formula response, but Im prepared to be surprised.
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